2007 Freshwater Consumer

Freshwater acquired Attenborough Saffron in March 2007 to form the Consumer division and London base of Britain’s leading regional PR, communications and marketing network. The team is now run by Alex love and Jessica Benton, and Claire Attenborough continues to act as a consultant on several accounts.

2003 Attenborough Saffron To consolidate this growth and open doors to future opportunities, Attenborough bought Saffron PR in November 2003. The acquisition provided critical mass with new clients and broader managerial skills.

1970 Attenborough Associates

Attenborough Associates was first established by Barbara Attenborough in 1970 and is now managed by brother and sister team Nick and Claire Attenborough, as Freshwater Consumer.

The agency’s first client was Boots, which remained with the agency for 27 years. During that time, first Barbara and then Claire masterminded the creative marketing and PR for No 7 and 17 cosmetics and Nick Attenborough joined in the early 80s with the aim of expanding the agency’s expertise into new markets.

Attenborough Associates + Saffron PR = Freshwater Consumer

Case studies

• Fever

  Establishing a fashion brand

• Nivea

  From concept to realisation

• QVC

  Changing perceptions

• Gamestation

  Establishing a major high street retailer

• Mina

  Boosting sales through PR and celebrity seeding

• Morphy Richards

  Press office function

Specialist expertise