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Mission Statement

Our vision

Freshwater is an independent, integrated communications consultancy which strives to provide advice and services that surpass client expectations and make an appreciable difference to the achievement of their goals.

We seek to build long-term client relationships on a mutually-beneficial basis in which client needs are met profitably so that we can sustain and grow our business, reward our staff and provide a return to the investors who have supported us.

Our aim is to be known as a national agency with a regional reach providing excellence and expertise in PR, marketing, social media, events, broadcast, public affairs and stakeholder communications.

Freshwater – the national agency with regional reach and specialist expertise


Our values

Freshwater strives to be fair and ethical in our treatment of all stakeholders – clients, staff, suppliers, shareholders and the communities in which we operate – and reserves the right to choose not to work with organisations and on projects that we perceive to damage health, harm the environment or be in conflict with internationally-recognised human rights.

Our desired values and behaviours, as a team and an organisation, have been developed as part of a company wide consultative exercise. After full-team agreement and commitment, we are happy to present the Freshwater Group’s agreed and shared team values, along with our desired ethics and behaviours.


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Contact us

0800 111 4732hello@freshwater-uk.com