Consumer Tartan

Fashioning a career in style

Freshwater’s Sarah Bartlett caught up with celebrity stylist Lewis-Duncan Weedon while working together at this year’s Wear It For Autism show to talk fashion, charity and over-accessorising.

Celebrity stylist Lewis-Duncan Weedon certainly knows a thing or two about dressing to impress.

He’s always had a flair for fashion, and continues to use his styling skills for the power of good. As a celebrity ambassador for the Prince’s Trust, Lewis-Duncan believes totally in leveraging all the opportunities that successful partnerships bring.

He says: “I love fashion and I’ve become known for it, which is great. But I also love working with young people and encouraging them to go after their passions – I am an ambassador for the Prince’s Trust and I regularly work with them on really exciting projects.”

Often papped on the red carpet at fashion weeks and launch events, Lewis-Duncan Weedon is very much at home amongst A-listers. In fact, he’s so at home there that he’s just co-written a book about how to be a modern socialite.

He continues: “I’m fortunate that I am in a position to get celebrities on board with events and raise the profile of the Prince’s Trust charity. I’m working with them on Hull Fashion Week in 2015, which is set to be a fantastic must-attend event.”

On the subject of the fashion industry, he says: “I dress women of all shapes and sizes, and it seems that so many fashion brands are missing a trick.

“Not everyone is a size two and yet brands often design clothes as if that’s the case! Women who have curves deserve to have options to dress in beautiful things if they want. Not to mention it doesn’t make commercial sense – surely there’s a huge, untapped market there.”

At this year’s Wear It For Autism fashion show, Freshwater asked Lewis-Duncan some quick-fire questions on all things style:

What trend are you loving this AW14?

Fedoras, I love a hat. Also tartan and checks.

What’s the best things about fashion styling?

Going to events and meeting all sorts of interesting people.

Designer or High Street?

I love designer pieces but it’s great to see the High Street catching up in terms of quality. I think some supermarkets have amazing finds that you can pick up during your weekly food shop.

Who’s your number one fashion inspiration?

Old school style icons like Audrey Hepburn, and my grandmother, who got me into fashion in the first place.

What’s your top accessorising tip?

Don’t be a magpie! Choose great pieces of jewellery but don’t wear them all at once.

Freshwater provides integrated communications consultancy and event support for fashion and retails brands. Read more here, or follow us on Twitter.

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Impact Report 2017

Impact report 2017