Media and communications group, Freshwater UK, has appointed a technical director to oversee its expanding digital offering and lead delivery of its bespoke digital projects.
Adam Charles, 40, joins the team at Freshwater’s Cardiff Gate headquarters with over 18 years of experience in technical consultancy for a range of major blue-chip clients including Microsoft, Nokia, Scottish Widows and Apple Computers Incorporated.
Mr Charles’s skills in large e-commerce solutions, mission critical healthcare systems and high volume and traffic web applications will see him taking a key leadership role and provide strategic advice to Freshwater’s 200-plus clients across the UK on the digital tools that can best meet their objectives.
Mr Charles said: “I’m excited at the prospect of helping clients across multiple sectors keep at the forefront of technical innovations. Building on the already established digital team, I’m looking forward to expanding our technical offering and delivering innovative solutions to our diverse client base.”
His appointment follows Freshwater’s best trading performance since the onset of the recession, with organic revenue growth of 7% in the financial year to 31 August 2014.
Freshwater’s group managing director, Angharad Neagle, said: “With more of our clients taking advantage of the full spectrum of digital opportunities in order to reach their audiences, Adam’s appointment to the team is a particularly important one for the business. Adam will work closely with our existing digital team to help clients integrated the digital communications channels they are using and structure their websites to better meet customer needs.”
Freshwater’s range of services includes public relations, marketing and social media consultancy, digital marketing, stakeholder engagement, public affairs, media training, graphic design, web development, video production, conference production and event management.