donatewales-tvandvideo

Donate Wales

Freshwater Creative devised a TV advert for Donate Wales built around a creative concept from a transplant patient who linked waiting for a transplant to being on “an invisible death row”.

Developing this analogy, we selected a broad spectrum of case studies to give the campaign universal appeal. The campaign was a UK first, using real people on the organ donation waiting list to deliver the key messages.


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