The Freshwater team in Edinburgh (formerly Profile Plus) are specialists in tourism, hospitality, leisure and lifestyle while the Glasgow team’s expertise is in B2B and stakeholder communications.

With a reputation for delivering creative, effective solutions spanning more than 15 years, we are not only expert at achieving outstanding media coverage, but at creating outstanding campaigns that deliver tangible results and enhance clients’ businesses, profiles and profitability.

We offer unrivalled experience of running successful national, regional and local campaigns to accommodate all budgets, across a raft of tourism, leisure, venues, cultural, food, drinks, health, beauty, renewable energy, utilities, residential and commercial property, regeneration projects and B2Bin both private and public sectors.

The team has an excellent network of contacts within the business community as well as the tourism and hospitality sectors across Scotland, attending regular events, supporting these organisations with PR and setting up meetings for our clients with key people.  These include Event Scotland, DEMA, Scottish Enterprise, Edinburgh Convention Bureau, VisitScotland plus VisitBritain and Tourism Ireland. 

News

• Profile Plus rebrands as Freshwater

  From October, Profile Plus, the agency set up by Robyn Glynne-Percy in 1997 has rebranded to Freshwater.

• New clients on board

  The Edinburgh team has won a raft of new accounts in the tourism, food and drink sectors in recent months.

• Glasgow team cements its property portfolio

  Freshwater's Glasgow team has further strengthened its extensive client property portfolio by securing the PR account for the award-winning construction firm, Mansell. The team will handle all of the PR and media relations for Mansell in central Scotland.

• Access to award-winning creative services

  Now that it is part of the nationwide PR agency Freshwater UK, we can offer clients access to award-winning integrated marketing services.

Case Studies

• Stewart Brewing

  The aim of the PR was to raise awareness and position Stewart Brewing as Edinburgh's only independent brewery with a new range of bottled beers.

• Rufflets Country House Hotel, St Andrews

  Attracting 'ladies who lunch' from Rufflets Hotel's broader catchment area, in a very competitive market, was the challenge which the agency faced.

• Fitzwilliam Hotel, Belfast

  The agency was taken onboard to PR the opening of the new design-led Fitzwilliam Hotel in Belfast and develop a PR campaign across local, regional, national and trade media that would support the sales activity leading up to the launch and beyond.

• Crerar Hotels - Isle of Mull

  The agency was charged with handling the PR and event management for the launch of the Bill Crerar Mull and Iona Swimming Pool to local, regional and Scottish media, positioning it as an exciting addition to Mull as a travel destination and developing community relations.

• Sheraton Grand Hotel & Spa

  To raise the profile of its food offering, the Sheraton Grand launched a new food experience – Sensory Dining.

• Bellway Homes

  The Freshwater team works with Bellway Homes, the UK's fourth largest housebuilder, on media relations throughout Scotland.