National Grid - carbon capture, transportation and storage project
As part of the bid for government funding which would see Longannet Power Station, in Kincardine in Fife, become one of only four carbon capture demonstration schemes in the UK, a consortium of ScottishPower, National Grid and Shell U.K.
Bellway Homes
The Freshwater team works with Bellway Homes, the UK's fourth largest housebuilder, on media relations throughout Scotland.
Martin Wishart's The Honours
Michelin-star chef and restaurateur, Martin Chef and his partner Paul Tamburrini were opening a brasserie in Edinburgh's New Town.
Sheraton Grand Hotel & One Spa
Having launched One Spa, the agency had an ongoing remit to promote this award-winning spa as part of its PR representation for the Sheraton Grand Hotel & Spa in Edinburgh.
Tina O'Doherty's Inch Loss Clinic
With a previously strong focus on advertising to attract customers, Inch Loss Clinic took the agency onboard to undertake PR for the first time.
Your Healthy Living Show
Freshwater managed Your Healthy Living Show's social media presence in the build up to the event, principally through Facebook and Twitter but also interaction with a number of Edinburgh-focused bloggers and online listings sites.
Crerar Hotels - Isle of Mull
The agency was charged with handling the PR and event management for the launch of the Bill Crerar Mull and Iona Swimming Pool to local, regional and Scottish media, positioning it as an exciting addition to Mull as a travel destination and developing community relations.
Spirit of Speyside Whisky Festival
The aim was to increase awareness of the festival and launch the Chef of the Year competition.
Cargo Bar
The challenge was to launch and promote movie nights at the bar to coincide with big film launches through local and regional PR and promotions.
easyJet
The aim was to promote easyJet's new summer routes from Edinburgh to select European destinations. The agency devised, commissioned and project managed easyJet's beach in Edinburgh's city centre, using one-off spectacular 3-D artwork.
Tourism Innovation Day
Freshwater was tasked with promoting the annual Tourism Innovation Day, to help increase bookings for the event.
Drambuie Pursuit
Each year four-men teams, including celebrities such as Lawrence Dallaglio, Kenny Logan and actor Sean William Scott, compete in a range of physical activities including mountain biking, off-road carting and kayaking, following the path of Bonnie Prince Charlie's flight across the Highlands.
The Stockbridge Restaurant
A creative idea was needed to raise the profile of the restaurant and give media a hook on which to pin a story. The agency devised the Tots Taster menu to appeal to the local 'yummy mummy' market around the Stockbridge area.
Stewart Brewing
The aim of the PR was to raise awareness and position Stewart Brewing as Edinburgh's only independent brewery with a new range of bottled beers.
Cafe Fish
Tasked with launching a new fish restaurant in the popular foodie district of Leith, the aim was to generate local interest in the opening.
Castle MacLellan Foods Group
The agency was challenged with raising the profile of Castle MacLellan's pates to consumer and trade customers, ensuring the brand received exposure and visible brand support ahead of the key Christmas buying period.
Isle of Skye sponsorship 2011
The aim of the project was to maximise media coverage of Isle of Skye Blended Scotch Whisky's sponsorship of Scotland's leading National Hunt Trainer, Lucinda Russell, and her team's Grand National entrant, Silver by Nature.
Loch Fyne - Oysters
With the launch of a new range of Gourmet Food Boxes, the Freshwater team was challenged to maximise coverage of these.
Smokehead Whisky
After the successful launch of a new peaty single malt whisky for client Ian Macleod Distillers, the agency needed to refresh the campaign and reach the target market - younger, male whisky drinkers.
Sheraton Grand Hotel & Spa
To raise the profile of its food offering, the Sheraton Grand launched a new food experience – Sensory Dining.
The Knight Residence
In the competitive marketplace, the agency was tasked with raising the profile of the Knight Residence self-service apartments within the key target markets of leisure travellers - particularly families and groups - and business travellers.
Fitzwilliam Hotel, Belfast
The agency was taken onboard to PR the opening of the new design-led Fitzwilliam Hotel in Belfast and develop a PR campaign across local, regional, national and trade media that would support the sales activity leading up to the launch and beyond.
Rufflets Country House Hotel, St Andrews
Attracting 'ladies who lunch' from Rufflets Hotel's broader catchment area, in a very competitive market, was the challenge which the agency faced.
Turnberry, a Luxury Collection Resort, Scotland
Hosting the Open Championship in 2009 provided a platform on which to promote the resort as a top golf venue, and the agency was challenged to ensure that all its other services were profiled through the media before and after the event.
Rabbie's Small Group Tours
Rabbies' objectives were to raise their profile and promote new tours through PR, as well as highlight their strong quality and ethical tour company credentials.
Tourism Ireland
To reach the Scottish market, Tourism Ireland commissioned the agency to develop a PR strategy which would highlight Ireland’s unique culture and position Ireland as an ideal destination for a cultural break.
Cameron House Hotel
During the eight month period the team secured over 40 press visits in target media including Good Housekeeping, Lusso, Psychologies, Lonely Planet and The Daily Telegraph.
Scottish Centre for Carbon Storage (SCCS) Joint Study Announcement
Freshwater Scotland handled the PR and media relations surrounding the launch of a ground breaking study into carbon capture and storage (CCS), in conjunction with The Scottish Government.
Park Lane
The Glasgow Harbour Campaign
Case studies
Martin Wishart's The Honours
Michelin-star chef and restaurateur, Martin Chef and his partner Paul Tamburrini were opening a brasserie in Edinburgh's New Town.
Cafe Fish
Tasked with launching a new fish restaurant in the popular foodie district of Leith, the aim was to generate local interest in the opening.
Cameron House Hotel
During the eight month period the team secured over 40 press visits in target media including Good Housekeeping, Lusso, Psychologies, Lonely Planet and The Daily Telegraph.
The Stockbridge Restaurant
A creative idea was needed to raise the profile of the restaurant and give media a hook on which to pin a story. The agency devised the Tots Taster menu to appeal to the local 'yummy mummy' market around the Stockbridge area.
Rufflets Country House Hotel, St Andrews
Attracting 'ladies who lunch' from Rufflets Hotel's broader catchment area, in a very competitive market, was the challenge which the agency faced.
Loch Fyne - Oysters
With the launch of a new range of Gourmet Food Boxes, the Freshwater team was challenged to maximise coverage of these.