USL web site

Unite Legal Services

Britain’s largest trade union, Unite the Union, commissioned Freshwater to devise and build a new website to promote its specialist legal services.

Freshwater managed the complete website development project from digital strategy and brand development to website design, build, copywriting, hosting and SEO consultancy.

After launching www.unitelegalservices.org, Freshwater provided marketing support to promote the site, including establishing and managing dedicated social media accounts, developing concise content for online use and print marketing materials, and implementing a targeted awareness-raising campaign on social media to engage with Facebook and Twitter users who had shown an interest in pages and accounts relating to Unite the Union.

Freshwater continues to provide ongoing website management, maintenance, marketing and consultancy support to Unite the Union.


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0800 111 4732hello@freshwater-uk.com