Coleg Gwent

Coleg Gwent

Further education college, Coleg Gwent in south Wales, had a real challenge on its hands when it was faced with closing a campus, relocating services and cutting 74 jobs, with just eight days to prepare before a public announcement was made. 

The college sought help from the Freshwater team, whose first action was to put an interim media plan into action before developing a stakeholder strategy.

As a result careful management of the announcement resulted in balanced media coverage, generating articles containing the college’s key messages, with senior management at the college receiving positive feedback from customers affected by the closure of facilities about the way they had been communicated with.


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