Freshwater was appointed by the General Teaching Council for Wales to provide a variety of media relations. This included public relations, press office management, event management, issue and crisis management and marketing support.
Freshwater implemented a media relations programme for the council both on a national and regional scale, providing a platform for the council to be recognised on a UK basis. Provision of PR advice, guidance and training was also given, and Freshwater acted as the spokespeople for the council whenever necessary. Freshwater also handled the media at the GTCW’s disciplinary hearings, ensuring that each case was reported correctly. Freshwater’s event management skills were also used in planning the Annual Education Lecture, held at the National Museum and Gallery for Wales.