In an increasingly competitive and crowded market place, co-educational, independent day school, Rougemont School, enlisted Freshwater to drive enquiries and raise awareness of its educational offering.
Freshwater developed a comprehensive and award-winning press and media campaign for Rougemont. We also revamped the school’s out-of-date prospectus to produce one that was colourful, informative and crammed full of creative photography. This was supplemented by an interactive website that showcased the school at its best.
Freshwater secured regular coverage in the local education pages that had previously not been receptive to stories from the school, keeping it at the forefront of parents’ minds. The campaign also resulted in Freshwater winning Silver at the CIPR PRide awards in the Integrated Marketing Campaign category.