Morrison Bowmore Distillers

Morrison Bowmore Distillers

The Freshwater team was appointed to handle the corporate PR for Morrison Bowmore Distillers, with a specific view to promoting its messages to the B2B market, in support of its brand PR.

We developed a corporate communications strategy that focused on introducing the brand to key business and trade media. We organised a media preview event of the Auchentoshan Whisky Festival and a St. Andrew’s Day event for London-based journalists.

Media attendance for the Auchentoshan event was excellent, with one-to-one interviews secured with Scottish Licensed Trade News, just-drinks.com, Business7, The Herald and Management Today. 


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0800 111 4732hello@freshwater-uk.com