RCN

Royal College of Nursing

Freshwater’s training division delivered a media training workshop for media spokespeople at the Royal College of Nursing in Wales to prepare them for interviews across TV, radio and print.

Freshwater trainers prepared a number of realistic scenarios, covering topical issues such as proposed changes to pension provisions and delivery of services, inappropriate use of social media, and staff recruitment and retention in the NHS, before participants practised giving mock interviews, live in front of the camera. This enabled participants to develop and rehearse key messages, and provided them with practical experience of dealing with journalists to help them prepare for future media encounters.


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