Freshwater coordinated the launch of six new Taiwanese security technology products at IFSEC, a global security technology show held at ExCel in London.
Freshwater devised a press conference and product showcase programme targeting global security technology media outlets. We were responsible for all PR activity including a diary marker and press release centred on strong, news-worthy content, supported by proactive media relations. Media interviews between product spokespeople and journalists were arranged and photography taken during the press conference was supplied to the media.
Freshwater produced a full suite of branded collateral including electronic press packs and commissioned a technology reporter to moderate the event. We fully dressed and branded the space, creating a high impact set and a stage that included plinths to hold the products, sound and projection for presentations and a Q&A session.
The press conference was supported by the Bureau of Foreign Trade, Ministry of Economic Affairs of Taiwan. The event achieved coverage on BBC’s Crimewatch roadshow and Source Security.