With a strong track record in the property sector, Freshwater was tasked with delivering sustained media activity to initially raise the profile of the UK’s fourth largest housebuilder, Bellway Homes, north of the Border and then maintain a sustained presence within the key property press.
Our media relations activity predominately focuses on generating news stories around key milestones in the lifespan of a development, from planning application submissions to new site announcements, showhome openings, customer care incentives and sales progress. We also undertake an active community relations programme involving school health and safety visits to site, eco projects and sponsorship opportunities.
We’ve secured a wealth of column inches for our client over the years that have helped attract footfall to site. Over a one year period alone, our coverage represented a 36x return on investment.