Freshwater was appointed to provide comprehensive PR and marketing support for Ironstone, one of the largest new housing developments in the UK at Lawley near Telford, representing Barratt Homes, Taylor Wimpey and Persimmon Homes.
Freshwater’s objective was to raise the profile of Ironstone before and during the project. On completion, this multi-million pound development incorporated 3,300 homes, a new primary school, parks, shops, offices, restaurants and bars.
Results saw that Ironstone benefitted from the highest sales rate of new homes developments in Shropshire. In addition, despite the challenges of the housing market, this new development was deemed to be the most successful site in terms of sales for Persimmon and Taylor Wimpey.