The Raploch Urban Regeneration Company (RURC) was launched as an independent charitable company to drive forward the £120 million regeneration of Raploch in Stirling. Freshwater’s client Cruden Group and Taylor Wimpey were jointly commissioned to build the programme over a ten year period.
We managed a high-profile joint media campaign on key milestones achieved within the life span of the build programme and liaised with RURC’s own PR team to ensure all parties involved in the project were fairly represented.
The successful coverage from news stories was achieved locally, regionally and nationally, both within the press and broadcast media. This coverage not only generated a positive profile of the area, but has gone some way to contributing to a renewed sense of civic pride among the local community.