Freshwater has worked with the Vale Resort in Hensol, south Wales, for several years, raising its profile in the local, national and trade media.
The independent four-star resort includes a 143-bedroom hotel, Wales’ largest spa, two championship golf courses and first-class sporting facilities, and is the official training base of the Welsh national rugby team, the Cardiff Blues and Cardiff City Football Club.
Our work involves creating attractive press trip packages based around the resort’s desirable sporting, leisure and spa offering, to capture the attention of the national press. Reviews have been featured across the travel, beauty and spa pages of publications such as Cosmopolitan, Look, Prima and the Sun on Sunday.
In addition, we have also raised awareness of the resort’s conference and events offering; its wedding packages; and spa and leisure facilities to influential media outlets through a variety of releases and feature pieces.
Just one of tasks was to help with the media announcement, in conjunction with England Rugby 2015, of the Vale Resort being one of the team bases for Wales and France at Rugby World Cup 2015.