Country Crest – one of Ireland’s foremost food manufacturers – is passionate about the quality of food and delivers produce at affordable prices, whilst working in a sustainable fashion.
The main objective set out by Country Crest was to launch their new product, From the Orient, to their target market of18-45 year olds. Alongside this, the wider objective was to grow Country Crest’s online community via their Facebook page.
Freshwater developed an online presence that would engage new customers and target their key audience of shoppers, aged between 18- 45. Tactics included press desk hops, broadcast promotions, photocalls, and the development of a bespoke Country Crest Facebook page, which included colourful imagery, a quirky recipe slider and a competition.