On behalf of a coalition of six district councils in Norfolk, Freshwater ran a political communications campaign resisting the then Government’s proposal to form a county-wide unitary authority as part of the Local Government Review process, known as Keep Norfolk Local.
The campaign rallied a set of MPs and peers to challenge the Government in both Houses of Parliament in debates, and lodging a series of written oral and written questions. A series of platforms were established including a parliamentary reception to brief parliamentarians, polling and media relations were utilised to maintain the momentum of the campaign in the run up to the 2010 general election.
The campaign secured the inclusion of a pledge to reverse the decision in the Conservative and Liberal-Democrat manifestos, which was then included in the Coalition Agreement and implemented by the current Government.
Freshwater ran a similar effective campaign on behalf of a group of Somerset councils.