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Introduction to Twitter Training

With over 645 million registered users worldwide, Twitter has become a mainstream communications platform and is now considered to be a critical business tool for any organisation.

But what does it mean for you and your organisation? How and where should you be using Twitter? And how can you use it strategically to meet clear objectives?

 

What will this course cover?

To bring you up to speed on Twitter and help you start using it in the right way, we have developed a one-day beginner’s guide that combines theory and strategy with plenty of hands-on practice.

This Twitter training course will teach the nuts and bolts of using Twitter, as participants set up their Twitter accounts in the session, develop a Twitter strategy, and start using it straight away – with confidence, and a clear purpose. As always, the content of the course will be tailored to simulate real-life situations and with your company’s wider communications strategy in mind.

On this course, participants will:

    • Learn how to use Twitter to effectively communicate with key stakeholders and the public
    • Set up their own Twitter account with an effective bio and branding
    • Learn the language and etiquette of Twitter – @, DM, RT, hashtags
    • Write effective tweets, understand how often to send them and the tone to use
    • Strategically use links, photos and using URL shorteners
    • Understand who to follow and how to grow a following
    • Use Twitter safely by following legal and corporate guidelines
    • Follow relevant conversations and trends, and use the search mechanism to meet objectives
    • Take away a copy of ‘The Essential Twitter Glossary’
      • Understand how to measure progress and take their Twitter strategy further

 

 

Who is this course for?

Anyone who is either new to Twitter, or who wants to start using Twitter in a more strategic way to meet business objectives.

Where is this course run?

We can come and deliver this course on your premises, or we can provide the venue at any location that’s convenient for you, either in the UK or in Europe.

Post course support

We offer a follow-up mentoring support service for twelve months after the training.  This is free of charge.  If participants have questions about any aspect of the material covered in the course, advice on the practical implementation of course principles or any social media issues, they can telephone our support line or send us an e-mail and we will respond appropriately depending upon the precise nature of the inquiry.

For more information or to request a quote for this course, please email Simone.turner@freshwater-uk.com or call 0207 067 1597.

 

 

Also take a look at our expert trainer list, our specific sector expertise, or our list of clients.

 


Contact us

0207 067 1597simone.turner@freshwater-uk.com

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