A media interview can be an opportunity or a threat but, either way, it pays to be prepared.
The secret of success is to find out what ‘angle’ the journalist is taking, what information he or she has and to be clear about your own key messages. It’s also important to understand how the process works and how your interview could be used. It’s easy to be daunted by the confidence and apparent technical expertise of a reporter, but with preparation and training, you can learn how to get your message across at the crucial moment.
This practical course covers both the theory and practice of media interviews, as participants are put through their paces giving mock press, radio and broadcast interviews with a journalist, live on camera. Interview performances are played back on video while our expert trainer offers constructive feedback on their interview style. Participants will develop the skills to handle challenging questions from journalists with confidence and grace, and learn to communicate key messages when under pressure.
As well as having plenty of practise at giving media interviews, they will also learn the theory behind what makes news, how journalists think and how to deal with the media in a proactive way.
We can come and deliver this course on your premises, or we can provide the venue at any location that’s convenient for you, either in the UK or in Europe. We will provide camera, tripod, playback equipment and speakers.
For the full media interview experience, this course can also be run in a TV film studio.
We offer a free follow-up mentoring support service for twelve months after the training. This includes a free phone rehearsal for each participant should they need this at short notice before an important media interview.