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Reacting to Press Calls

Press calls offer a great opportunity to tell your story, but can be disastrous if you are unprepared. It is important that when a journalist calls you, you do not give an immediate interview. Preparation is essential to work out in advance what you need to say, and how to say it.

What does this course cover?

This practical course covers both the theory and practice of reacting to incoming press calls, as well as proactively contacting journalists to promote your story. Participants will learn how to react to press calls, how to control the interview agenda, and how to communicate key messages under pressure.

Following the session, participants will be able to: 

  • Identify a journalist call in disguise
  • Have a practical (not political) reason for rescheduling the call for later
  • Prepare a set of questions for the journalist and control the agenda
  • Communicate a clear and consistent story on the call
  • Understand what the journalist is trying to get from the interview
  • Effectively “bridge” from challenging questions to key messages
  • Avoid repeating negatives
  • Understand where to use the phrases “off the record” and “no comment”
  • Avoid jargon and complexity and use positive language
  • Communicate effectively during a crisis
  • Avoid potential pitfalls around how the story is edited
  • Identify the audience’s preconceptions and tailor your story accordingly
  • Turn a potentially negative interview into a “positive news” opportunity
  • Proactively approach journalists with your own story

Who is this course for?

Anyone who is handling incoming calls from journalists, or who wants to proactively approach the media with their own story.

Where is this course run?

We can come and deliver this course on your premises, or we can provide the venue at any location that’s convenient for you, either in the UK or in Europe.

For more information or to request a quote for this course, please email Simone.turner@freshwater-uk.com or call 0207 067 1597.

Also take a look at our expert trainer list, our specific sector expertise, or our list of clients.


Contact us

0207 067 1597simone.turner@freshwater-uk.com

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