At Freshwater Technology, we take time to understand your organisation, your technology and your business goals. Our team offers a unique combination of technical understanding, creativity, PR skills and experience that brings tangible results for our clients.
We take a strategic approach, offering PR advice and support on communications programmes for technology organisations from message development and content generation to media selection and evaluation of results. We set clear objectives, monitor outcomes and provide robust, transparent reporting.
Our media relations work includes press office activities, digital campaigns, exhibition support and product launches. We have good relationships with key technology journalists, and a wide product knowledge, built on combined experience.
We support our clients' marketing communications through production of literature, web sites and exhibition stands, and run effective lead-generation campaigns using advertising, on-line and direct mail tactics.
We provide training and counsel for clients on the management of crisis communications, and issues management.
Our internal communications work spans from simple staff newsletters to facilitation of complete change management programmes.
Be it for the press, your web site or a corporate brochure, we are particularly good at packaging complex business and technical arguments for maximum impact and distilling key business benefits from technical data.
As the technology PR specialists of the Freshwater group, we deliver bespoke programmes to match our clients' budgets and business aims, regionally, nationally and worldwide.
Freshwater Technology is a member of the industry trade body, the PRCA and is accredited under the Consultancy Management Standard (CMS). Its consultants are also members of the Chartered Institute of Public Relations. For a full description of the benefits of choosing a CMS accredited consultancy visit the PRCA website.
News
COMMENTARY: RBS learns from financial crisis but will change be sustained?
A senior banker apologising. Am I hearing things, I wondered, as I tucked into my starter at a South Wales Chamber of Commerce lunch the other day?
Freshwater off to a flyer for clients in Olympic year
Freshwater's northern team were quick off the blocks as Britain prepares to welcome the world to the 2012 Olympics.
HMRC should treat everyone the same
'Nil' is rarely a good word to see in a financial report, but I was pleased it sat alongside 'tax liabilities' in our annual accounts this year.
Freshwater strengthens Midlands operation with newly-appointed Account Director
Staffordshire born PR professional Adrian Marklew has joined leading UK regional and specialist communications consultancy Freshwater to head up its Midlands operation as an Account Director.