Freshwater Academy is the award-winning training, coaching and consultancy arm of Freshwater UK. We provide tailor-made training, coaching and consultancy to clients across the public and private sectors in the UK and across Europe. We offer training in media and crisis communications, management and personal development skills, selling and negotiating, and in-house public relations skills.

You can find out more at the Academy website

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News

• COMMENTARY: RBS learns from financial crisis but will change be sustained?

  A senior banker apologising. Am I hearing things, I wondered, as I tucked into my starter at a South Wales Chamber of Commerce lunch the other day?

• Freshwater off to a flyer for clients in Olympic year

  Freshwater's northern team were quick off the blocks as Britain prepares to welcome the world to the 2012 Olympics.

• HMRC should treat everyone the same

  'Nil' is rarely a good word to see in a financial report, but I was pleased it sat alongside 'tax liabilities' in our annual accounts this year.

• Freshwater strengthens Midlands operation with newly-appointed Account Director

  Staffordshire born PR professional Adrian Marklew has joined leading UK regional and specialist communications consultancy Freshwater to head up its Midlands operation as an Account Director.