Why infographics can make plain old numbers sing

Infographics are a favourite buzz word amongst marketers and PR professionals, as they basically turn what could be seen as a complicated bunch of information into a fun visual that looks good and is easy to understand.

The rise of the infographic has been swift over recent years, and it’s not hard to see why it is a great tool when explaining research or figures – it’s all about telling a story.

In such a digitally controlled world, an infographic means you can quickly drive traffic to your website and potentially engage a brand new audience.

However, infographics are also fantastic content for traditional media, as additional collateral to support a press campaign and in some instances even replace the press release fail-safe as a new way of promoting a client.

So what makes infographics such a great option? They are certainly more than a campaign fad, especially as in the last two years, infographic search volumes on Google has increased by 800%.

There are a number of reasons for this increase – it’s not a one sided story, all types of businesses and media are using infographics as a quick way to instantly grab the attention of readers. It’s all about drawing the reader in without copious amounts of text and instead key messages are conveyed by using shapes, bright colours and minimal wording.

Did you know that publishers who use infographics witness a 12% grow in traffic to their sites, than those who don’t use them?

What any communications professional needs to remember when writing copy for an infographic or briefing their design studio. Keep it short and snappy so that your readers can scan it quickly, pick out interesting points and share it across social media platforms.

However, when looking to promote a product or service an infographic can easily fall into the sales patter trap; try to avoid this at all costs. Instead, focus on what makes your product or service stand out using statistics that set it apart or a cool feature, maybe even an infographic on how you use it.

At the end of the day, remember who the infographic is aimed at when creating yours. Don’t get too complicated, whether you’re promoting a new range of this season’s must-haves or highlighting statistics from a report on donations, you should always think about the information they need to know.

So why not try an infographic next time you want to showcase some research or your financial results? It could be the start of a beautiful visual relationship. 


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Impact Report 2017

Impact report 2017